IRURI Black November 2026 off-road vehicle campaign

BLACK
NOVEMBER.

ENGINEERED FOR EACH PLATFORM.

VEHICLE PLATFORMS
JEEP FORD TOYOTA LEXUS

Selected upgrades and accessories. Special pricing on selected products throughout November.

EXPLORE THE EVENT
SELECT ROOF RACKS SAVE 12%
SELECTED PRODUCTS SAVE 10%
SELECTED ACCESSORIES SAVE 8%

CURATED KITS

BUILT TO WORK TOGETHER.

Purpose-built combinations of IRURI components, designed to work together in fit, function, and form.

MORE KITS IN DEVELOPMENT

A DIFFERENT STARTING POINT.

Many conventional off-road components begin with sheet metal — cut, bent and formed.

For geometry- and fit-critical parts, IRURI starts with solid billet and machines the final form using 5-axis CNC.

IRURI solid 6061-T6 aluminum billet
01

SOLID BILLET

6061-T6 Aluminum

IRURI 5-axis CNC machining process
02

5-AXIS CNC

Multi-Surface Machining

Finished IRURI precision component
03

FINISHED COMPONENT

Integrated Geometry

ONE STANDARD. DIFFERENT METHODS.

Billet machining, formed construction or fabricated systems — the process follows the function.

BILLET MACHINING FORMED CONSTRUCTION FABRICATED SYSTEMS
IRURI precision engineered component detail
03 / ENGINEERED DETAILS

COMPLEXITY, RESOLVED.

Where geometry, fit and structural requirements demand it, 5-axis machining allows us to resolve complex three-dimensional forms with greater control and precision.

IRURI engineering features: 6061-T6 aluminum, 5-axis CNC machining, vehicle-specific geometry and precision fit and finish
05 /

FIELD NOTES

Engineering. Fitment. Real-world use.

ONE BRAND. MANY WAYS TO BUILD.

Partner with IRURI through content, vehicles, workshops, or communities. Different paths. The same mission — more people building, exploring, and belonging.

01 Creators

CREATORS

Tell real stories. Create content that inspires more people to build, explore and get outside with IRURI.

02 Builders

BUILDERS

Install, customize and innovate. Work with IRURI to develop, test and showcase what’s possible.

03 Communities

COMMUNITIES

Bring people together. Host events, workshops or local groups that grow the IRURI community.

IRURI creator photographing an off-road vehicle
IRURI builder installing vehicle equipment
IRURI overland community

INSIDE IRURI.

DESIGN. BUILD. TEST. REPEAT.