THE IRURI JOURNAL ENGINEERING & DESIGN The Roof Was Never the Hard Part. Reaching It Was. Why Roof-Mounted Capability Only Works When Access Becomes Part of the Architecture. An Ergonomic Interface Study on Designing Vertical Roof Access for the Ford...

THE IRURI JOURNAL ENGINEERING & DESIGN The Wrangler Was Built For Adventure. The Cargo Area Wasn't Built For Chaos. Why We Designed A Low-Profile Drawer System To Bring Order To The Way Jeep Owners Carry Gear. A Spatial Architecture Study...

THE IRURI JOURNAL ENGINEERING & DESIGN The Jeep Already Had Character. We Just Looked at the Details. Why We Redesigned the Exhaust Tip Around the Wrangler's Industrial Identity. A CNC Industrial Detail Study on Completing the Jeep Wrangler JL and...

THE IRURI JOURNAL ENGINEERING & DESIGN The Bronco Was Built for Adventure. Its Cargo Area Wasn't Designed for Every Adventure. Why We Designed a Sleeping Platform That Doesn't Force You to Choose Between Sleep and Storage. How Re-engineering the Ford...

We packed tables because we thought we needed more workspace. What we actually needed was a workspace that never had to be packed. We kept seeing the same thing: tables came out before coffee did. That's where this story starts.

We thought we were solving a storage problem. We weren't. We were watching people solve the same problem over and over again. Bigger boxes. More drawers. More organizers. Yet somehow, the cargo area always ended up the same. That's where...

Most door-off mirrors chase stability by adding mass. We started by asking why the vehicle was shaking in the first place.